Marketing

Advertising Botox? Stop Now

By 29th January 2020No Comments

If you’re a clinic or practician that offers Botox services, you are no longer allowed to advertise these services on social media.

The Comittee of Advertising Practice (CAP) who write advertising rules as enforced by the Advertising Standards Authority (ASA), has published an enforcement notice forbidding botox being advertised, whether or not done so by a registered professional.

This is only applicable for prescription-only medicines (POMS), non-POMS such as cosmetic fillers or non-dermal fillers can still be advertised, but it must be made clear that these are non-prescription.

If you have any questions regarding this notice, get in touch with us – we’d be happy to offer our consulting services.

Onur Levent

Onur Levent

Proud founder of London's digital agency, Custard Digital. I've been creating and developing brands for over 9 years, and have been specialising in eCommerce in the last 5. I'm avid Chelsea fan, enjoy traveling, and belting out 80's classics in the shower.

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